Advertising and Promotions Law | BMA-NJ

Advertising and Promotions Law

Keeping Trademarks, Copyrights, Ads Legal

Copyrights, trademarks, advertising ? they?re the marketer?s stock in trade. But marketers aren?t lawyers, and they run the risk of not protecting their IP fully, or crossing the line on what they can do in promoting a product.

Fortunately, Anthony Verna, a leading trademark, copyright, and intellectual property lawyer in New York and New Jersey, has agreed to share his expertise with us on November 13.

Even old hands at intellectual property will learn something new. Do you know about the four types of word marks ? Fanciful, Arbitrary, Suggestive, and Descriptive? Anthony does, and can explain why you should choose one over the other.? Do you want to use the name of a real celebrity for your new Web domain (www.celebname.net)? Anthony has some advice for you. Is your advertising at risk of being found deceptive by the FTC? Anthony will offer some guidelines for avoiding an expensive suit.

Whatever your chosen media ? print, telemarketing, digital ? Anthony Verma has insights on ensuring that your trademarks, copyrights, and other IP deliver results without transgressing the law. Be sure to attend!

About our speaker

Anthony M. Verna III, Esq., is a member of the NY and NJ bars and a partner at Kravitz & Verna LLC, whose focus is on trademark, copyright, advertising and promotion law. He has also worked as a sole practitioner and an intellectual property associate at the National IP Rights Center.

DATE: November 13

TIME: 6-8 pm

LOCATION:

Park Avenue Club
184 Park Avenue
Florham Park, NJ 07932

$45 (current BMA-NJ member)
$65 (non-member )
$25 (student with ID)
$75 (at the door if space allows; cash or check only)

Includes dinner. Cash bar available.
Advance registration closes November 9.

Source: http://www.bma-nj.org/events/advertising-and-promotions-law/

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