Saturday, January 12, 2013

Dos Equis Engaging Customers with POS and Channel-Specific Offers






The Balvenie has launched a new expression: The Balvenie 17 Year Old DoubleWood to commemorate Malt Master David Stewart?s 50th anniversary. Available nationwide from William Grant & Sons, this is the first 17 Year Old expression to join The Balvenie?s core range of single malts, alongside the 12 Year Old DoubleWood, 14 Year Old Caribbean Cask, 15 Year Old Single Barrel and 21 Year Old PortWood. The new expression features rich vanilla oak, honeyed sweetness and layers of spices, according to the company. It has a suggested retail price of $129.99.

Jack Daniel?s and Frank Sinatra Enterprises are launching a new ultra-premium expression called Sinatra Select. Crafted from special Sinatra Barrels, the new product is bottled at 90-proof and comes in a specially designed one-liter bottle.

George Dickel Rye, a straight rye small-batch 95% rye mash whisky, is now available from George Dickel and Company. Sourced from Lawrenceburg, Indiana, the rye has fruit notes and a long spiciness finish, according to the company. The 90-proof whisky is available for a suggested retail price of $24.99 for a 750-ml. bottle.






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Source: http://www.bevinfogroup.com/ME2/Audiences/dirmod.asp?sid=&nm=&AudID=6150A311BC5647F1A7892E5AC71F2AD9&type=MultiPublishing&mod=PublishingTitles&mid=6EECC0FE471F4CA995CE2A3E9A8E4207&tier=4&id=15254523EBEC43928135D3A182913AFC

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