Advertising has always been a crucial yet debatable role in the eyes of most businesses ? both small and big. On one hand, advertising is one of the few ways to truly get your name or product out to the masses, informing the public about possible sales, discounts or revolutionary new products. Additionally, advertising is one of the key tools necessary to help build a brand, as well as overall brand awareness. On the other hand, however, many are skeptical about advertising?s overall influence on the consumer. Since it is very difficult to measure the rate of success for most television and print commercials, businesses are very cautious ? especially in this current down economy ? to dedicate large amounts of their annual budget towards it.
Yet, in today?s modern, high-speed cable, DSL and satellite broadband world, online ads have revolutionized the way that most businesses look at advertising. Since social networks and search engines have helped personalize the online navigation experience, online advertising has helped personalize the way businesses can communicate with their audience. Not to mention that for businesses located outside of city centers, such as manufacturers and farms, online advertising through a satellite Internet connection has enabled these ?out of the way? enterprises to reach an even larger demographic; one that they never even knew existed.
One of the biggest and most popular outlets for cable and satellite Internet advertising is Facebook. With over 500,000 million users worldwide, businesses of all shapes and sizes ? from large enterprises to small mom and pop operations ? have opened accounts on Facebook and begun actively targeting specific audiences. Considering that the social networking site enables advertisers to focus ads on precise age groups, geographical locations and personal interests, business can create numerous ads catered to specific types of individuals in the hopes of increasing their total revenues. Not to mention that since the service records the amount of impressions and clicks an ad receives, businesses two blocks away with a DSL connection or 2,000 miles away with a satellite Internet connection can easily monitor and tweak their ads on a daily basis to maximize success.
As the largest and most popular search engine on the planet, Google?s advertising service ? known as AdWords ? has pretty much set the standard for overall online advertising. Companies and businesses from all over the world can create campaigns with the program and target specific demographics, similar to Facebook?s system. The only difference, however, is that AdWords enables cable and satellite broadband users to select specific keywords ? search terms, if you will ? in order to dictate exactly when their ad will appear. Therefore, a dog food company can select such search terms as ?best dog food? and ?healthiest food for dogs,? so that their Google ad will show up whenever someone is looking for a new type of dog food. And because the service allows users to check out the number of impressions, the number of clicks and the roll over rate (the amount of people who click the ad and then buy something) for every advertisement, businesses are finding that they have much more control over their advertising campaigns when compared to television and print ads.
So, even though many people are still a bit skeptical about advertising?s overall affect on consumer behavior, online advertising has honestly brought new light to the argument, providing direct evidence that the correctly placed and targeted ad can easily generate new and frequent customers.
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Source: http://killpak.com/index.php/2012/08/satellite-internet-grows-businesses-with-online-advertising/
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